Industry experience

At Dyson my role was to identify new products and categories to enable the company to meet its ambitious growth targets. 

In collaboration with several business functions - my team identified, created and mock up early concepts, vision specifications and product roadmaps - to enable critical assessment of the commercial potential of each proposed new product or category. 

Once commercially aligned - to manage the development of these product propositions both in how they look and technically how they work.

One such spin out the Dyson Supersonic Hairdryer, widely considered one of the most successful Dyson products.

I am one of the most named inventors at Dyson.

I am either the sole or co-inventor for all fundamental Intellectual property for the Dyson Supersonic Hair Dryer. 

I also hold fundamental IP on many key features on the current range of hand dryers and vacuum cleaners. 

Notable contributions at Dyson include...

Dyson supersonic hair dryer

The Dyson Airblade tap 

ABDB (silenced hand dryer)
The self-righting vacuum cleaner

Shroud / hygienic bin emptying. 

 Responsible for identification and developing a pipeline of innovation for British American Tobacco's reduced risk product portfolio.

To achieve sustainable competitive advantage through meaningful proposition differentiation and performance superiority in BAT's New category products - (including e-cigarettes, tobacco heating products & beyond). 

The challenge, to define & conceive new product propositions and where necessary qualify technologies that enabled these new to world concepts. 

To create both 'works like' & 'looks like' consumer propositions - test them with the target consumer groups and iterate proposition if necessary. Using insights gained to secure stakeholder buy in. 

Though a different industry, the challenges were familiar, having worked in a similar capacity during my 10+ years at Dyson.

In role, we pioneered & delivered an array of product concepts & fundamental technology for both THP & vapour products.  

Patented in excess of  170+ unique concepts - equating to ~25% of the total BAT group patent fillings at the time.

In the areas of:
Novel nicotine delivery systems
Alternative nascent heating technology
Product intelligence (edge & cloud)
Connectivity & app ecosystems
FMCG & sustainability
Other enablers - THP & vapour systems

🏆 In recognition, received the accolade of Patent filing of the year 2020 at BAT.  

Responsible for identifying & developing innovations to enable Costa Express to lead the industry and create a defendable sustainable advantage for the company.

The remit, to identification of technologies and innovations that may impact the coffee industry, to define & execute programs to bring technologies & innovations to maturity / readiness to be implemented in new to world or existing legacy equipment.

To aid the selection process, required opportunity sizing, building technology demonstrators, proposition assessment, multi stakeholder engagement – to propose go/no go on concepts beyond initial explorations.

Key responsibilities:
- Concept development & proposition refinement
- Leading development of early-stage concepts including rapid prototype & selection.
- Lead the design, engineering & manufacture strategy - make v buy.
- Open Innovation & assessment of candidates - technologies and partners
- Leading Industrial design activities for the Express platform & nurturing design-led innovation