Hello
Welcome to Strawberry Lane Consulting Limited
The design and innovation consultancy of Patrick Moloney
an award-winning product innovation leader, with a track record of turning bold ideas into market-winning products.
Providing fractional innovation services to help your business move faster, think bigger, and innovate more successfully
Award-winning work and personal achievements
Hi, I'm Patrick :
I'm a prolific innovator behind breakthrough products at Dyson, British American Tobacco, and Costa Coffee (a Coca-Cola company). With over 450 patent families (1,700+ publications) and 20+ years of experience in innovation leadership, I’ve led numerous commercially successful projects across domestic appliances, consumer electronics, FMCG, and food & beverage sectors.
I am proud to be recognised as one of the Top 10 most named inventors in the United Kingdom (Patenting Globally). Credit: https://insights.greyb.com/top-british-inventors/
As a product design and innovation consultant, I step in to offer fractional innovation expertise, transforming bold concepts into market-winning products. I am driven by creating environments where big thinking thrives and bold risks lead to exceptional product delivery. By specialising in consumer-centric design and building robust front-end capabilities, I help clients uncover opportunities in uncharted spaces.
Regardless of the industry, my goal constant: to secure the ‘next big thing’ that meets ambitious growth targets and provides a lasting competitive edge.
Some past successes include:
# Dyson Supersonic Hairdryer
# Dyson Airblade Tap
# Many anchor Dyson floorcare innovations
Awards:
🏆 Numerous International Design Awards
🏆 Awarded British American Tobacco Patent Filing of the Year 2020
🏆 Enterprise Ireland Student Enterprise Award 2004
🏆 Dyson Student Design Award Winner 2004
Privileged to have worked with start-ups to global brands
What I offer
Fractional Innovation & Design Leadership
Executive-level product and innovation leadership, without the full-time cost : )
I provide fractional strategic, product design, and innovation leadership for organisations that need momentum, clarity, and results. You get senior-level expertise without the commitment or overhead of a permanent hire. I help accelerate product development, optimise resources, and improve innovation outcomes through practical, tailored solutions that move ideas from uncertainty to action.
A Fresh Perspective That Integrates, Not Disrupts
I don’t claim to know your industry better than you do.
Instead, I bring an independent, experienced perspective shaped by decades of work with start-ups, scale-ups, and global organisations. I integrate seamlessly with your teams and ways of working, while introducing proven tools, processes, and creative approaches that help you move forward with confidence without unnecessary complexity.
What I Bring
A strong bias for solutions that are desirable, technically feasible, and commercially viable
Proven success building and leading front-end innovation and product teams
A track record of identifying opportunity in emerging and competitive markets
Deep intellectual property expertise, including (named on over 1,700+ patent publications)
Extensive global networks to unlock collaborative and commercial value
How I Support Your Business
End-to-end product development, from early concept through to manufacture
Identification of market opportunities and emerging commercial or technical risks
Building and leading high-impact innovation teams and programmes
Designing environments, cultures, and processes that enable sustained innovation
Facilitating ideation or co-creation workshops, rapid prototyping, and MVP development
Testing propositions for desirability, feasibility, and commercial viability
Bridging technical teams and business stakeholders to drive alignment
Developing and strengthening IP portfolios to support investment, partnership, or acquisition
When Fractional Leadership Makes Sense
You need senior innovation or design leadership now, but not full-time
Your product or innovation pipeline has stalled or lacks focus
You’re entering a new market or technology space
You need to de-risk ideas before significant investment
You want stronger alignment between strategy, technology, and execution
Recent Project Categories
Food & Beverage
Domestic Appliances
FMCG (Tobacco, Nicotine, Cannabis)
Environmental innovation
Consumer Electronics
Fem-tech
Let’s explore how I can help your business move faster, think bigger, and innovate more intelligently.
